LUCKIE x LOSERS...
Was birthed in 2011 by two young entrepreneurs Rashad Baker and P.J. Pinson who wanted to combine their unique and creative styles to form a clothing line that would not only be different, but that would shake up the whole clothing industry.
Luckie x Losers is a premium streetwear brand for men and women that is inspired by hip-hop, skateboarding, surf, and punk cultures. It represents people who were portrayed as LOSERS and was told they would never amount to anything. But when they finally made something of themselves and exceeded the bar that was set for them, they were considered LUCKIE, LUCKIE because people failed to understand them and their passion for their dreams. Luckie x Losers is built upon the idea of thinking outside of the box and not following the same path as everyone else. We embrace the uniqueness in art, which allows us to provide you with the limited and quick strike items you've been desiring!
You're not going to find our apparel in just any boutique shops or mall stores, in fact you won't find it in any! Our apparel will only be available via our website. We didn't want to just be another brand on the shelves at every clothing store you see, NOPE…. we wanted to set our brand apart from the others and actually stand for something else then to make a quick buck. We pride ourselves on quality and longevity, not quantity and sales.
All of our items will be limited. Once our items are sold out, you will never see those particular items again. At the end of every season, we will produce a series of LIMITED EDITION items that will be produced in very low quantities. We don't like to go to a party or club and seeing 10 other people wearing the same exact shirt or jeans, and we didn't think our customers would either so we incorporated that into our brand.
Luckie x Losers is more than just a clothing line, it's a lifestyle that reflects our community, beliefs, and passion that we would like to share with the world because in our eyes Luckie x Losers are not losers, they are……… "The Real Winners."